Jimi Hendrix: Electric Church details the efforts by Atlanta promoter Alex Cooley to create the definitive music festival. Cooley secured such talent as Bob Seger, BB King and the Allman Brothers, but Hendrix was the critical component he needed to elevate the three day festival to a major cultural event. Electric Church features interviews with Hendrix’s Experience band mates Billy Cox and the late Mitch Mitchell as well as Paul McCartney, Steve Winwood, Rich Robinson, Kirk Hammett, Derek Trucks, Susan Tedeschi, festival organizer Alex Cooley and many others. The film contains breathtaking, color 16mm footage of Jimi Hendrix’s Independence Day appearance, a mere ten weeks before his untimely passing. Standout performances include such Hendrix classics as “Hey Joe,” “Voodoo Child (Slight Return),” “Purple Haze,” as well as confident, compelling versions of songs such as “Room Full Of Mirrors,” “Freedom,” and “Straight Ahead” that had not yet been issued by Jimi on an Experience album, but were intended to be part of the album he was working on that summer. “The Star Spangled Banner,” played against a backdrop of exploding fireworks, is another highlight, which Cooley recalls as having “knocked peoples’ socks off.”
DVD and Blu-ray contain performances of three additional songs not included in the broadcast version of the film, and other never before released Hendrix bonus content.